The Canadian retailer Sobeys has agreed to use Ocado’s e-commerce technology to expand its online business. This is the second deal since November when the company announced a deal with the French retailer Casino.
The 2 deals seem to make Ocado look like a technology company rather than a food-retailer. Ocado is an on-line only retailer operating in the UK market but the e-commerce technology seems to be attractive to many Brick And Mortar grocery retailers. Could Ocado be the next Amazon for Food?